Resume
Marketer
SKILLS
ABM Adoption
Adobe Suite
Canva
Content Creation
Content Management
CMS
Editing
And more
CONTACT

EDUCATION
2010 - 2013
BA
University of Arkansas
PROFILE
Marketer with 8+ years of experience, adept at driving strategic innovations and leading high-performing teams. Poised to transform marketing landscapes through visionary leadership and a commitment to robust team collaboration.
WORK EXPERIENCE
March 2022 – September 2023
Marketing Coordinator
Alphanumeric Systems Inc
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Set company-first records for SEO/SEM-driven content and lead generation.
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Deputy to Data Privacy Officer for company-wide policies, procedures, and programs.
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Analyzed data privacy compliance, enhancing 80% of company policies.
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Crafted a comprehensive marketing calendar, pioneering company-first digital assets.
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Managed intricate aspects of a DAM system, ensuring robust data handling.
November 2020 – March 2022
Digital Content Manager
Bell and Howell LLC
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Spearheaded ABM adoption program, enhancing each business unit's performance
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Managed and innovated WordPress site for optimal user experience
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Led digital content strategy, increasing user engagement by 30%.
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Developed a multi-channel content distribution strategy to expand reach.
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Enhanced website accessibility, complying with WCAG 2.1 standards.
July 2019 – June 2020
Content Planning and Insights Manager
AICPA
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Managed project for content calendar creation, onboarding, and training.
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Oversaw the use of content calendars across 20 teams.
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Implemented SEO strategies and new workflows.
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Ensured compliance for 2.5K digital assets.
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Led 20 teams to adopt new content strategies, increasing compliance by 15%.
October 2018 – April 2019
Content Marketing Manager
CISCO
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Coordinated then-new partner-centric digital content team.
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Launched audience engagement tracking platform in 8 global languages.
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Pioneered the integration of SOPs, enhancing operational efficiency.
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Oversaw the creation of a digital content team, focusing on partner-centric strategies.
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Analyzed and optimized content delivery processes, increasing system efficiency.
January 2015 – March 2018
Marketing Coordinator
Relias
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Increased brand team by 300% through strategic training and branding initiatives.
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Analyzed and executed 26 monthly digital publications, enhancing market reach.
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Managed comprehensive email marketing campaigns with precision and innovative content.
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Pioneered the development of over 200 eLearning courses, boosting digital education.
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Spearheaded social media campaigns that significantly elevated online presence.