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Resume

 

Marketer

SKILLS

ABM Adoption

Adobe Suite

Canva

Content Creation

Content Management

CMS

Editing

And more

CONTACT

Raleigh, NC, 27609 United States.

 

EDUCATION

2010 - 2013

BA

University of Arkansas

PROFILE

Marketer with 8+ years of experience, adept at driving strategic innovations and leading high-performing teams. Poised to transform marketing landscapes through visionary leadership and a commitment to robust team collaboration.

WORK EXPERIENCE

March 2022 – September 2023

Marketing Coordinator

Alphanumeric Systems Inc

 
  • Set company-first records for SEO/SEM-driven content and lead generation.

  • Deputy to Data Privacy Officer for company-wide policies, procedures, and programs.

  • Analyzed data privacy compliance, enhancing 80% of company policies.

  • Crafted a comprehensive marketing calendar, pioneering company-first digital assets.

  • Managed intricate aspects of a DAM system, ensuring robust data handling.

November 2020 – March 2022

Digital Content Manager

 

Bell and Howell LLC

  • Spearheaded ABM adoption program, enhancing each business unit's performance

  • Managed and innovated WordPress site for optimal user experience

  • Led digital content strategy, increasing user engagement by 30%.

  • Developed a multi-channel content distribution strategy to expand reach.

  • Enhanced website accessibility, complying with WCAG 2.1 standards.

July 2019 – June 2020

Content Planning and Insights Manager

 

AICPA

 
  • Managed project for content calendar creation, onboarding, and training.

  • Oversaw the use of content calendars across 20 teams.

  • Implemented SEO strategies and new workflows.

  • Ensured compliance for 2.5K digital assets.

  • Led 20 teams to adopt new content strategies, increasing compliance by 15%.

October 2018 – April 2019

Content Marketing Manager

CISCO

 
  • Coordinated then-new partner-centric digital content team.

  • Launched audience engagement tracking platform in 8 global languages.

  • Pioneered the integration of SOPs, enhancing operational efficiency.

  • Oversaw the creation of a digital content team, focusing on partner-centric strategies.

  • Analyzed and optimized content delivery processes, increasing system efficiency.

January 2015 – March 2018

 

Marketing Coordinator

 

Relias

 
  • Increased brand team by 300% through strategic training and branding initiatives.

  • Analyzed and executed 26 monthly digital publications, enhancing market reach.

  • Managed comprehensive email marketing campaigns with precision and innovative content.

  • Pioneered the development of over 200 eLearning courses, boosting digital education.

  • Spearheaded social media campaigns that significantly elevated online presence.

913-548-9695

©2024 by Dana Fallon Spector.

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